Fashion film is an ideal opportunity to put the fashion you want to share front and centre.

Fashion films are a cinematographer鈥檚 dream 鈥� moody, stylised and often experimental.

They are also very different to your average fashion commercial, which is very clear about its offer to the wider public; a fashion film aims for a softer sell and, more than likely, a niche audience.

Over the years, more and more labels have been tapping into the cinematic medium in search of a more artistic way to share their brand story.

A fashion film is a perfect way to do this, simply because fashion is art and art is meant to express how you feel and for every design approach, there is a background story influencing the design.

Fashion films come in all forms, so there鈥檚 plenty of scope for experimentation. In addition, there is a range of styles, modes of production and filmmaking techniques, from stop-motion and computer animation to live-action and montage film.

What you need is a fashion story you鈥檇 like to tell鈥�

A Fashion Film Example:

Here we have a beautiful example of a short fashion film. This short film is by Johnny Carr, official videographer for Graduate Fashion Week. Check it out:

GFW24 Wrap Up Film

Your Fashion Film Challenge:

According to The Business of Fashion, a successful fashion film is 鈥渁n authentic, standalone piece of storytelling [rather] than a mere marketing exercise.鈥� Therefore, we would like you to tell your own fashion story through fashion film.

We would like you to create a 1-minute clip of something you feel passionate about. This could be a style, a genre, a person, or a single piece of clothing but ultimately, channel your story based on personal experiences.

Telling a story through fashion is purposeful. Telling stories through fashion has helped build up communities of people who share common interests regardless of location barriers, nationality, race, or ethnicity. Let us hear yours.

鈥淭he purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.鈥�

- Brandon Sanderson

Need some inspiration?

We can鈥檛 go any further before we introduce you to the home of fashion film:

Or take a look at Mirrorwater Earth monologues: